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How We Chose the Best CRM Software Programs

Variety of business needs

To find the best customer relationship management (CRM) software, we homed in on the seven most popular, most widely available platforms — targeted at a variety of business sizes. Why seek out this range? Usually, larger businesses with greater resources will benefit from a program with a wealth of options, whereas small businesses don’t have the infrastructure to handle the more complex integrations. Salesforce, for example, was designed with enterprise businesses in mind; however, Zoho’s smaller feature kit may better suit a business with only a handful of users.

Customer interaction is always evolving, and most businesses are hungry for ways to manage advertising, marketing, and social media strategies all in one place to efficiently drive sales. The best programs are the most intuitive ones — but on the same token, the more intricate the program, the more resources and money you’ll expend to maintain it. We wanted to provide options for every business tier.

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Software

Functionality

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The best CRM software lets you operate a variety of functions at once: store customer information, make calls, monitor leads, schedule appointments, and streamline communication. However, CRM functionality doesn’t stop at simply tracking and storing data — it can also be used for marketing and customer service reports to help you better understand your business and its needs. Having all of these resources in one place is key to taking the manual labor out of growing your business. We looked for software that provided robust functionality for all users.

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However, as with everything else, you should consider the amount of resources you have to set up and maintain the software. Some, like Salesforce, offer deep, intricate functions that might not be as easily navigated without the initial help of an IT team. In fact, to fully tap into Salesforce, most of the experts we spoke with suggested having dedicated IT and system admins to manage it.

Shall not be liable for technical or editorial errors or omissions contained herein.The information provided is provided 'as is' without warranty of any kind.To the extent permitted by law, neither HP or its affiliates, subcontractors or suppliers will be liable for incidental, special or consequential damages including downtime cost; lost profits; damages relating to the procurement. Sep 27, 2018  Previously, the HP Protect Tools is the software program that provide the interface for the fingerprint enrollment and enabling of other security measures. But now, the software has been renamed to HP Client Security Manager. HP Protect Tools no longer work on the aforementioned EliteBook models running Windows 10. I then had to install HP ProtectTools Security Manager (for Windows 8.1). Then rebooted. And it worked. I now have fingerprint scanning to sign on. What is weird is that 'Windows Hello' still does NOT show in the settings sign on options. So I use HP Client Security app (part of HP ProtectTools Security Manager) to load and manage fingerprints. Hp elitebook folio 9470m fingerprint software windows 10.

Integrations

Adjacent to functionality is the option to add integrations to your package. These are applications designed by third parties and offered in addition to the features already present in your CRM software — think Outlook, Zendesk, and QuickBooks. We preferred software with plenty of available integrations, since these help customize and streamline your experience.

Ease of use

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The main point of CRM software is to provide a hands-free way to manage sales leads and customer relations; if it’s as difficult to use as a spreadsheet, you probably shouldn’t be dealing with it. The more intuitive the software, the better. Streamlined menus, functional search features, and uncluttered layouts all caught our eye in the best software.

Reliability

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While we analyzed each software and tested ease of use for ourselves, we also consulted third-party opinions to obtain a well-rounded view. We looked to CRM Magazine, CRM and marketing experts, and online reviews to gauge user-friendliness, reliability, and customer satisfaction.